Electric Lemon Design

Direct Mail Case Study # 1

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Langston Jones


This Midlands-based electronic safety testing company required a re-brand for their direct mail literature following a change of management.

Langston Jones


An inventive selection of teaser mailers was designed, supported by a wallet of information to follow up the leads created. The campaign was purposefully based around a theme that can be expanded upon in future years. Demand exceeded expectations and order books filled quickly. The campaign was so successful that all effort had to be diverted from new business to new client retention.

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